Wildlife Tourism Resources Development: A Case Study of Beijing Wildlife Park

In this era of mass tourism, and to create social financial benefits, it is useful clarify the positive negative aspects animal tourism resources. Following principles environmental protection, public relations methods can make most existing resources from perspectives tourists, aid government bodies strengthen scientific production, help promote knowledge ecological environment, stimulate protection education. However, with information on visitors’ comments about captive wildlife attractions, operators may identify other actions they need take. Using netnography extract meaning online conversations, study used qualitative collect data two Chinese travel applications (apps) conduct a thematic analysis main themes in data. This investigates development at Beijing Wildlife Park (BWP), aims determine means sustainable BWP.